The only way to beat Google in the long-run!

Well, when people start marketing their sites, they always end up searching for Google hacks. Mainly because some indeed give you the edge in promoting your site in Google, for.., well, a very short period of time! It’s true. Whatever ‘Magic Beans’ that someone will give you to boost your Google ranking might just be good for a couple of days. And those ‘Magic Beans’ would start to rot thereafter and the next thing you know, your site had been blacklisted by Google.

So is there an answer to this? I’m sure you must have asked this question thousand times from yourself, if you’re one of those hardcore Google geeks (and I was one..) who’s constantly going through the net in finding Google hacks. And the answer my friend, is simple!

Give Google what it wants!

What does Google want? It wants to maintain (and improve) its #1 position as the most reliable, trusted, efficient, user-friendly search engine in the world, providing the highest quality and relevant content to its users. And they spend millions of dollars to achieve this goal! And if you are one of those people creating junk sites to get visitors, you’re ruining it for them, big time!

So, to make sure people like that stay out of their system, they are constantly improving their PageRank algorithm. And their bots are getting smarter by the day! Google is looking for methods to give priority to quality sites. Not junk sites. And in the process, they add those junk sites to their eternal blacklist! Surely, you don’t want that happening to you right?

So if Google’s approach is to Rank those high quality sites; that should be our approach too in maintaining our sites. Basically, if we can commit all those hours we spend in finding a Google hack to improve our site/blog, improve our content and make sure our visitors have a pleasant stay, we’d be in Google’s good graces yeah? I know! It would not be an overnight thingy. It would not boost your rankings instantly. But in the long run, we’re optimal with Google! In the long run, we have created a site that is total Google material. In the long run, we’ve helped out Google!

Who knows? Couple of years from now Google bot’s Artificial Intelligence would brand Link Popularity as a less-efficient method of ranking sites. And it might track real-time user activity. And when all other fail in finding a loophole in Google algorithm, we, the ‘wise-ones’ prevail to see daylight.

Of course! You should optimize your META tags. You should promote your site, if it’s worth the costs. But let’s not forget that in this marathon, anticipating the future is the key for our site’s/blog’s existence. And in the future, who knows? Maybe, just maybe, META tags wouldn’t even exist.

One Response to “The only way to beat Google in the long-run!”

1. Anurag says:

   July 6, 2008 at 11:40 am

   Thanks for great and useful article