ROCKFUSE » blog traffic

Get Traffic from Google Local Listings

admin — Thu, 07 Jan 2010 03:39:50 +0000

Do you or your clients have a local business ? If so Google local listings is a great way to get free traffic and leads. Getting on top can be very beneficial and I have seen local businesses that I have worked with really grow because of it .

Local listings truly only work if you have an actual business that caters around local retail and services. It is of course important to have a good landing page and accurate contact information on your local listing otherwise any work put into local marketing will be worthless. But , now lets assume that you already have a listing up and want to start ranking higher.

The first thing you must do if is fill up your profile with lots of content and relevant keywords.

Upload as many pictures as Google allows.
Upload as many videos as Google allows.
Fill the title with keywords you want to rank with.
Fill your description sections with as much content as you can with keywords related to your industry.

Make sure you have all information about your company’s policy, hours of operation, and payments etc etc

Get your site reviewed ! Have customers leave you positive reviews , the more the better. Also if you have not already make sure you visit other local listings sites and fill out a profile and have them reviewed by clients. Sites such as kudzu , yahoo local, yelp all show up on your Google Local listing reviews.

Having reviews is so important in any local marketing campaigns I have seen a lot of people fill out profiles or buy advertising on superpages, kudzu, etc and not have any reviews. Reviews are why people go to these sites , they want to know if your company is legit. Reviews are pretty much word of mouth and word of mouth is the best traffic you can get.

Add a coupon , adding a coupon can attract new clients. Google loves this and makes you stand out.

Try these tips on how to improve your local listing and watch the leads come in. Sometimes it takes a while for the results to appear. I have waited a couple of months for a listing to finally appear at the top. Depending how competitive your local market is for your store or service is will depend on how high you rank. Getting these steps done will definitely help your business.
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8 Tools that give you a productive Twitter experience

admin — Tue, 23 Jun 2009 06:32:06 +0000

With the availability of Twitter everywhere and more and more people getting lost “in the buzz” these days, I though of compiling this list with the 8 most useful services in my opinion, which helps me to have a productive Twitter experience.

Tweepular helps you “cleanse” your Twitter account of followers “unworthy” of your attention. Get rid of people who only tweet once in a blue moon and dust up your folowers list.
TwitterContd lets you break free from the “140 characters or less” barrier that Twitter had imposed on you.
TwAitter schedules your tweets for later. Comes with an impressive outlook style calender system.
BigTweet lets you use it as a bookmarklet on your browser to share stuff that iterests you on web. Simply highlight the text that interests you, and BigTweet will automatically capture the page title and shorten the URL for you to post it on Twitter.
HootSuite.com helps you manage all your twitter accounts at one place. If you have multiple twitter accounts, then I highly recommend this App which will help you get the most out of multiple accounts.
TweetLater.com helps you auto-follow people that follow you, send automated welcome direct messages, and gives you the option to e-mail yourself tweets with specific keywords that you want to follow.
TweetOClock.com has a pretty simple and a straight purpose. Use it to find the best time to tweet someone you know.
Tweetizen lets you create groups for people that matter to you and digest the daily influx of tweets coming on your way to find the tweets that truly matter to you.

Comment and let me know if you have any other suggestions as well.

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Does updating your blog more give you more visitors?

admin — Mon, 22 Sep 2008 15:36:15 +0000

I always wondered about this. And as any of you would think, I went for the seemingly obvious answer. That was of course before I tried investigating it myself. So did I change my perception about the whole thing? Did I end up with the conclusion that I was wrong? Well., to sum up my stand on this I would put it up this way.

Posting more definitely gives you more visitors, but it’s up to you to find out whether it’s worth the effort.

Before justifying my stand on this, let me tell you why posting more gives you more visitors.,

By posting more you’re creating content and the more content you have, more search engine traffic you will get. But it’s always not the best way to get traffic. Simply because, without doing sufficient seo, you’re not going to get much out of it at all. And creating good, quality content takes time, which can probably hinder your potential.

What if you can simply cut down your posting frequency and try promoting your content more prominently?

Let me give you a real life example. I used to post six or more times per week sometime before. My goal was to create as much content as possible. As a result I was putting aside good number of hours for this blog alone. But with time, I changed this approach and concentrated on creating content whenever I felt like I had something important to share. And I put that leftover time and used it to do more seo and social media promotion.

As the result, I’ve steadily improved my traffic and I did it within a fraction of the time that I used to commit to this blog, earlier than this.

But ultimately it all comes down to you. Like I said you should decide for yourself just how much is too much. Think about it and you just might save some of your valuable time.

Technorati Tags: posting more blog traffic posting frequency update blog blogging
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How to grow your blog traffic with Timeless Content Creation

admin — Wed, 20 Aug 2008 18:54:13 +0000

Have you ever heard of the 80/20 rule? In economics, it is said that 80% of the world’s riches are generated by 20% of the world’s population. (Give or take 5% they say) And the cool thing about this theory is that it can be applied to almost any instance of the worldly matters. Yes, even blog content creation. Shall we apply the theory then?

80% of your long-term blog traffic is brought to you by 20% of your content or less…

And, bringing you this kind of long term, non-expiring traffic, there is your blog’s timeless content.

What exactly is timeless content?

Timeless content can be defined in many term. I’m sure you must have heard the terms “Authority Content” or “Pillar Content”. These are two variations of timeless content. Basically, timeless content.,

Gives you long-lasting Search Engine and Social Media Traffic.
Can probably be converted into a successful Link-bait.
Is content that people will find useful for a long time to come.

For an instance, a book like Dale Carnegie’s “How to Win Friends and Influence People”, had never gone out of print even if it was first published decades ago. Why do people still buy that book? Since what’s said in that book is valid for today as much as it was valid decades ago. In simple terms, that book offers “Timeless Content”.

By the way, Andrew Pavelski has got some more cool reasons on why exactly you should focus on timeless content.

How can I create timeless content as such?

Tip #1: Timeless content is not news

News is something you hear today and forget tomorrow. So, news can never get into the same category as timeless content. Of course, if you’re doing a news blog of some sort, this can’t be helped. The logic is simple – you need to create something that stands the test of time. Something that is not just valid for today. For more in depth tips on making your posts non-news, check this article on Daily Blog Tips.

Tip #2: Be ambiguous and leave out variables

A bit sneaky but, can’t be helped if you’re trying to validate your content for a long time to come. If you’re not sure whether “Google will penalize duplicate content over different domains”, just do not state anything about that. For a fact, Google does not do such a thing now. But it’s not yours to say whether Google will do it in the future – you get the idea.

Tip #3: When times change, so should your content

In an event of an inevitable change in circumstances, be sure to post an update or better yet, write a follow-up article. It’s your responsibility not to mislead the people directed to your blog as of your timeless content. If I mentioned “Google doesn’t penalize duplicate content over different domains” before in an article, I should really do a revision of it if Google actually starts penalizing content over multiple domains.

Tip #4: Do it right when you do it

Remember that how skillful of a writer you may be, you can not create such content that will make such and impact everyday, all the time. So just make sure you know when you’re writing one and capitalize on it. You won’t be able to do it always, so do it right when you do it. And by any chance if you’re capable of doing it all the time, just don’t overdo it!

Tip #5: Promote your timeless content confidently

You can not promote everyone of your posts on social media web sites. But when you’re promoting your pillar content, do it with confidence. The only reason why you wrote that content was because you thought people would find it useful over the course of a long time period. So, confidently do some Search Engine Marketing and Social Media Marketing to put your best work out there.

Tip #6: Make the most out of it’s exposure

Finally, make sure the exposure your timeless content gets doesn’t get wasted without any use. Link up your posts that may actually be related to what you’re saying so that they get some of the star power rubbed on them too. Your timeless content acts as the doorway to your blog for many of the people who are actually going to be your loyal readers. That is, if you’re capable of making the most out of the situation.

(Image Credit: simpologist)
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