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Do you or your clients have a local business ? If so Google local listings is a great way to get free traffic and leads. Getting on top can be very beneficial and I have seen local businesses that I have worked with really grow because of it .
Local listings truly only work if you have an actual business that caters around local retail and services. It is of course important to have a good landing page and accurate contact information on your local listing otherwise any work put into local marketing will be worthless. But , now lets assume that you already have a listing up and want to start ranking higher.
The first thing you must do if is fill up your profile with lots of content and relevant keywords.
Upload as many pictures as Google allows.
Upload as many videos as Google allows.
Fill the title with keywords you want to rank with.
Fill your description sections with as much content as you can with keywords related to your industry.
Make sure you have all information about your company’s policy, hours of operation, and payments etc etc
Get your site reviewed ! Have customers leave you positive reviews , the more the better. Also if you have not already make sure you visit other local listings sites and fill out a profile and have them reviewed by clients. Sites such as kudzu , yahoo local, yelp all show up on your Google Local listing reviews.
Having reviews is so important in any local marketing campaigns I have seen a lot of people fill out profiles or buy advertising on superpages, kudzu, etc and not have any reviews. Reviews are why people go to these sites , they want to know if your company is legit. Reviews are pretty much word of mouth and word of mouth is the best traffic you can get.
Add a coupon , adding a coupon can attract new clients. Google loves this and makes you stand out.
Try these tips on how to improve your local listing and watch the leads come in. Sometimes it takes a while for the results to appear. I have waited a couple of months for a listing to finally appear at the top. Depending how competitive your local market is for your store or service is will depend on how high you rank. Getting these steps done will definitely help your business.
Very interested article. Thanks for the heads up. I’ll read more in your blog to find out other seo tips you may have!