(Image Credit: Karen B)

So today, I’m going to give you guys a bit of a search engine optimization tip. It might get a bit geeky around here:)

Some of us may heavily rely on search engine traffic and some of us might actually care lees about it. But, whether you actually care about the search engine traffic that you get or not, one SEO factor that you probably should give a damn would be Google Page Rank.

Why? Well, Google Page Rank is not all about getting you Google traffic. It’s a widely accepted yardstick for measuring a blog’s popularity.

I’ve heard this questions countless times on walkthroughs, blog posts and forums. Conventional SEO(Search Engine Optimization) tell us that it is really a fake PageRank that is being displayed in the Google Toolbar. I don’t think anyone had come up with hard evidence to prove or deny this, but a lot of conspiracy theorists(including me) support this claim. It it likely that Google develops it’s own ranking of a page, that is not disclosed, through it’s algorithms. A rank other than the one displayed in the Google toolbar.

Why it is likely for a Secret PR to exist and to be undisclosed

Google’s main intention had been and still is to serve the most relevant content to the millions of search queries submitted daily.

I’m sorry if the the headline freaked you out:) But really, have you looked at your site through the search engine’s eyes? Yeah, in case you didn’t figure that one out, by spider, i meant - the search engine spider. Yes, you can call it a bot too.

Anyway, the method used by search engines like Google to index your blog/site is to send out a virtual bot/spider to your blog/site. It comes and crawls all over your site content, making it’s way through the links. And after that this spider crawls back to the dark crypts within Google with what it saw when it visited your site.

BEE, which means, Before Everything Else, if you don’t know what ‘Google Webmaster Tools’ is, the I suppose you check this post out, titled, Google Webmasters Tools - making life easier for bloggers. Simply because of the fact that today, we’re going to play a bit around Google and Wordpress integration.

Oh yes! The magical word!! “Integration”. How do we integrate something into wordpress, class? Plugins of course. Now this is not a super secret, but accept it. It had been just that for sometime. As the previously linked post might tell you, Google indexes your site very efficiently when given a sitemap in an XML format.

Are you making use of the FREE Toolset that Google is giving away for everyone? If not, it’s high time that you did. It can significantly improve the whole process of your blog’s/web’s integration with the search engine that is responsible for most of the search engine traffic in the world – Google! It’s feature include;

• Extensive use of sitemaps
  

  Now you can directly upload your XML sitemap on Google. Once uploaded, Google checks the sitemap out and indexes the links. This is a great way for making sure that all of your pages on that 1000 page blog get indexed by Google.

  I use a Wordpress plug-in called ‘Google-sitemap-generator‘ for this.

As short as it gets, Start a Blog! Yes. That’s a guaranteed way you can boost your sales income or daily page hits. Need convincing?

• Search engines love content-sites
  

  Having a blog with lots of content will make search engines virtually fall in love with your site.
  

• Giving your visitors a library of what they are searching for
  

  Suppose you are promoting a tourism site. Having a traveler’s blog with tips and reviews about travelling will keep your visitors constantly referring to your site.