Most of us are masters of writing what we know and what we don’t know. That’s why some of us make  a living out of it, right? But have you ever considered the possibility that the potential of your great content is limited just because you don’t tend to pay much attention to the simple thing called “Content Accessibility”?

If you’ve never heard of the term, well, I don’t blame you. Just for the record, it’s the simple process of making sure that the better part of your content can be accessed by the poeople who refer to your blog.

Many bloggers have commended me for my blog design. Being a web designer myself, I have the privilege of quickly doing adjustments to my blog design, spicing it up from time to time. And this had proved to be extremely useful. And one of the major abilities a blog design can have is to convince it’s spectators to convert. Well, in this case, subscribe to my blog.

So, how exactly can you optimize you blog design to get more visitors? (Image Credit: Draggin)

Making the Blog Header as convincing as possible

I  believe that the blog header in any blog plays the biggest role in giving out a first impression.

Have you ever heard of the 80/20 rule? In economics, it is said that 80% of the world’s riches are generated by 20% of the world’s population. (Give or take 5% they say) And the cool thing about this theory is that it can be applied to almost any instance of the worldly matters. Yes, even blog content creation. Shall we apply the theory then?

80% of your long-term blog traffic is brought to you by 20% of your content or less…

And, bringing you this kind of long term, non-expiring traffic, there is your blog’s timeless content.

There are some of us bloggers that tend to write what we want, our way, hoping that our communities will embrace what they are being told. But some of us tend to go the extra mile and make every single post that comes out of their blogs matter by making sure that’s exactly what their readers want.

If there’s one product that people didn’t ask for, and there’s another one that people absolutely wanted. What would succeed and sell more in an extremely competitive marketplace? So that’s the logic. We are not doing anything right until we give them what they ask for.

So the millin dollar question remains…

A countless number of bloggers over the past few years had talked about using forums to market your blog. I almost hate to say this - but it had become an overrated thing to say that “Do forum marketing! It will bring you traffic and backlinks”… But rarely does one talk about actually how to do forum marketing… As I mentioned in my earlier post, I’m in a very competitive niche. (We all are - for that matter) So gone are the good old days when you can have one signature link in your forum posts and expect to receive loads of constant traffic when you constantly post on forums.

Forum traffic is good. Very good. But, I find many bloggers becoming too self centered in forums and can’t see any benefits beyond getting traffic for their blogs. And yeah, backlinks of course.

I find forums as the most powerful means of social networking. Everyone is familiar with the concept so I don’t need to go ahead and tell you the ABC’s of it right? The bottom line is that it lets you engage in fruitful conversations with other bloggers while getting some quality traffic and a ton of backlinks to your blog. But, do the benefits stop there?