Bloggers! Do you pay attention to your “Content Accessibility”?

Most of us are masters of writing what we know and what we don’t know. That’s why some of us make  a living out of it, right? But have you ever considered the possibility that the potential of your great content is limited just because you don’t tend to pay much attention to the simple thing called “Content Accessibility”?

If you’ve never heard of the term, well, I don’t blame you. Just for the record, it’s the simple process of making sure that the better part of your content can be accessed by the poeople who refer to your blog.

The point I’m getting onto is that writing great content is only half the job. The other half consists of promoting that content and making it accessible.

What’s the difference between promotion and accessibility?

Simply said, promoting your content will bring your great blog post exposure within the time that it was published. Accessibility makes sure it continues to get some exposure (not as much as it used to, though) even after it’s published.

Let me take you through this process by a few practical examples that I employ.

• It’s almost a cliche saying that you must have “Popular Posts” in your blog, because everyone does it now. But how many of you actually edit them to reflect on your blog content? Face it. Sometimes, the content on the top aren’t the most enlightening. If you’re really sure that you have better content in your blog that didn’t receive the exposure it deserved, don’t forget to push the numbers. It’s a bit shady, but after all, you must not forget that it’s your blog.
• Making your blog categories more accessible and promoting them more prominently can give your old blog posts continued exposure. There’s a ton of ways you can do this. Be innovative - capture the visitor! For the record, I do this by having the categories up on my blog header.
• Creating good archives can really tighten the lasso on those curious visitors of yours. I use an ajax plugin for this purpose, which effectively organizes my archives for easy access. Take a look at it if you already haven’t.
• One thing that we bloggers are really lazy to do is to find old posts and interlink them with the new posts. But it’s worth the effort I tell ya. It would make sure that when your new post goes double platinum, your old post would at least go platinum. So in that way, interlinking your posts will make sure your blog will go triple platinum instead double

Tags: content writing content accessibility expose content blog posts