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Have you ever heard of the 80/20 rule? In economics, it is said that 80% of the world’s riches are generated by 20% of the world’s population. (Give or take 5% they say) And the cool thing about this theory is that it can be applied to almost any instance of the worldly matters. Yes, even blog content creation. Shall we apply the theory then?
80% of your long-term blog traffic is brought to you by 20% of your content or less…
And, bringing you this kind of long term, non-expiring traffic, there is your blog’s timeless content.
Timeless content can be defined in many term. I’m sure you must have heard the terms “Authority Content” or “Pillar Content”. These are two variations of timeless content. Basically, timeless content.,
For an instance, a book like Dale Carnegie’s “How to Win Friends and Influence People”, had never gone out of print even if it was first published decades ago. Why do people still buy that book? Since what’s said in that book is valid for today as much as it was valid decades ago. In simple terms, that book offers “Timeless Content”.
By the way, Andrew Pavelski has got some more cool reasons on why exactly you should focus on timeless content.
Tip #1: Timeless content is not news
News is something you hear today and forget tomorrow. So, news can never get into the same category as timeless content. Of course, if you’re doing a news blog of some sort, this can’t be helped. The logic is simple – you need to create something that stands the test of time. Something that is not just valid for today. For more in depth tips on making your posts non-news, check this article on Daily Blog Tips.
Tip #2: Be ambiguous and leave out variables
A bit sneaky but, can’t be helped if you’re trying to validate your content for a long time to come. If you’re not sure whether “Google will penalize duplicate content over different domains”, just do not state anything about that. For a fact, Google does not do such a thing now. But it’s not yours to say whether Google will do it in the future – you get the idea.
Tip #3: When times change, so should your content
In an event of an inevitable change in circumstances, be sure to post an update or better yet, write a follow-up article. It’s your responsibility not to mislead the people directed to your blog as of your timeless content. If I mentioned “Google doesn’t penalize duplicate content over different domains” before in an article, I should really do a revision of it if Google actually starts penalizing content over multiple domains.
Tip #4: Do it right when you do it
Remember that how skillful of a writer you may be, you can not create such content that will make such and impact everyday, all the time. So just make sure you know when you’re writing one and capitalize on it. You won’t be able to do it always, so do it right when you do it. And by any chance if you’re capable of doing it all the time, just don’t overdo it!
Tip #5: Promote your timeless content confidently
You can not promote everyone of your posts on social media web sites. But when you’re promoting your pillar content, do it with confidence. The only reason why you wrote that content was because you thought people would find it useful over the course of a long time period. So, confidently do some Search Engine Marketing and Social Media Marketing to put your best work out there.
Tip #6: Make the most out of it’s exposure
Finally, make sure the exposure your timeless content gets doesn’t get wasted without any use. Link up your posts that may actually be related to what you’re saying so that they get some of the star power rubbed on them too. Your timeless content acts as the doorway to your blog for many of the people who are actually going to be your loyal readers. That is, if you’re capable of making the most out of the situation.
(Image Credit: simpologist)
This is really interesting posting. I’ll use the tips to improve my traffic.
I think what you are talking about is called a pillar article. You write these articles because you know that they will bring you traffic for a long time to come. I write these articles all the time because search engines will bring tons of traffic to you. these articles are the ones that are going to help people for a long time to come.
the clock on the pic looks like the one in Prague. is it the one in Prague ?
Good Luck!
Yes, it’s also called a pillar article. I mentioned that in the post somewhere.
Yes, it is
Nice post! Particularly #3 is very useful one. Thanks!
Does Google start penalizing content over multiple domains?
[...] has a great application of Pareto’s Principle. Twenty-percent of your content will bring 80% of the traffic to your site. It seems like a pretty sound use of the principle to me. There are some great suggestions for [...]
Nice post. I think lot of thought and time have gone for getting this post published.
I will definitely try to use some of the tips given here.
[...] Nadeesha from ROCKFUSE is sharing a very interesting post How to grow your blog traffic with Timeless content creation. [...]
[...] How to grow your blog traffic with Timeless Content Creation [...]