5 tips to get the most out of Project Wonderful advertising
Project Wonderful is a program that lets you sell advertising space off your blog to the advertisers directly. It operates in a way where advertisers have to bid for ad space and the winning bidder gets the ad space. If I bid for a banner ad space for $0.01, my ad will be displayed as long as anyone doesn’t bid for $0.02 or higher; under maximum time period of 24 hours. Yes, the advertising cost displayed for a certain ad space is the cost-per-day.
In their own words:
Project Wonderful is an online advertising broker with an innovative model that brings fairness, transparency, and profitability to the advertising process.
So, let’s cut to the chase:
| Pros | Cons |
|
Run short and effective ad campaign on a very low budget. Although the average CPC (Cost-per-click) is around $0.04, the CPM (Cost-per-Impression) can be as super low as $0.02! For a new blogger trying to drive traffic in but can’t afford $40 125×125 spots, Project Wonderful is a gold-mine. The advertising cost is well worth the return. |
Project Wonderful seriously undermines the value of ad-spaces. High traffic sites usually do not tend to offer advertising space on Project Wonderful. It’s really not affordable for them to maintain dedicated servers which cost $300 a month and offer advertising space at $0.02-$0.03 per thousand impressions. Their minimum payout is $5, which is not too bad. But for a new blogger trying to make a buck out of advertising, it might take a while before that $5 comes out. |
Making the most out of something wonderful
Tip#1: If you make under $0.16 a day, just don’t bother collecting that money so you can withdraw it after you reach $5. It will take you more than a month and it’s just not worth it. Instead, spend it on advertising. When the bucks come in, roll ‘em out. It’s your safest bet., and let’s face it - you can get some decent traffic off it.
- Tip#2: If you want to buy premium ads off a blog, and want to test the waters a bit, if that blog offers project wonderful advertising, you’re in luck. All the project wonderful costs are per day ad you can run your ad for a day and see how well it does before buying a premium spot off for a month. It gives you an idea of how many impressions and conversions you might get for your money.
- Tip#3: If you have a blog which averages under 200 page views per day, just don’t set a minimum bid-amount. Setting a minimum bid will probably make you lose some potential advertisers campaigning on the Project Wonderful campaign panel. An advertiser will hardly advertise on a space where a minimum bid is mentioned but isn’t having any running ad. Let the crazed advertisers drive your prices sky-high.
- Tip#4: Advertise on competitive ad spaces. It doesn’t really matter even if you get outbid in the next 3 hours after placing your bid. It’s better to grab 1000 impressions and 6 clicks off an advertisement for $0.20 than 200 impressions off 5 different blogs, giving you no clicks for $0.05 spent.
- Tip #5: Keep experimenting. Experiment with different ads on different sites. You got a chance to gamble with cents! How often does that kind of a chance come around?
The conclusion
It’s been sometime since I’ve started to run Project Wonderful ads on ROCKFUSE. I make more than $0.04 usually per day, sometimes, as high as $0.12 - but nothing more. And that is off two 125×125 ad spots, above the fold, in my sidebar. If my math is right, I’ll make around a little over 1 dollar on average per month - which doesn’t even come close to the value of one of my 125×125 ad slots.
The whole reason for me to run them is to re-use that money in advertising, which is what I’m doing right now. When I make a cent, I spend it on advertising.
The bottom line: Great tool for advertisers, not too great for publishers.
On a general stance, do you think the advertising efforts in Project Wonderful is in vain?
PS: By the way, it’s Darren’s birthday today. Just thought that you guys might be interested in asking for a treat from the problogger himself! Happy birthday Darren.
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You’re dead on tip#3 I started out with $0 as min bid on one of my log traffic blog and they were snatched up in no time. So I up the price to $.20 and the advertisers dropped really fast. After a week of the ugly blank 125×125 ad on my site I dropped my price to $0 min again and the advertisers flocked back… and here’s the kicker, they end up bidding each other to $.25 cents lol
I’m glad that you seconded me on that. And yeap.. It is funny by the way..
I’ve been seeing websites carrying the project wonderful ads. I just don’t know if it’s worth the try. Do you recomment this? How much have you earned? Thanks
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