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Project Wonderful is a program that lets you sell advertising space off your blog to the advertisers directly. It operates in a way where advertisers have to bid for ad space and the winning bidder gets the ad space. If I bid for a banner ad space for $0.01, my ad will be displayed as long as anyone doesn’t bid for $0.02 or higher; under maximum time period of 24 hours. Yes, the advertising cost displayed for a certain ad space is the cost-per-day.
In their own words:
Project Wonderful is an online advertising broker with an innovative model that brings fairness, transparency, and profitability to the advertising process.
So, let’s cut to the chase:
| Pros | Cons |
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Run short and effective ad campaign on a very low budget. Although the average CPC (Cost-per-click) is around $0.04, the CPM (Cost-per-Impression) can be as super low as $0.02! For a new blogger trying to drive traffic in but can’t afford $40 125×125 spots, Project Wonderful is a gold-mine. The advertising cost is well worth the return. |
Project Wonderful seriously undermines the value of ad-spaces. High traffic sites usually do not tend to offer advertising space on Project Wonderful. It’s really not affordable for them to maintain dedicated servers which cost $300 a month and offer advertising space at $0.02-$0.03 per thousand impressions. Their minimum payout is $5, which is not too bad. But for a new blogger trying to make a buck out of advertising, it might take a while before that $5 comes out. |
Tip#1: If you make under $0.16 a day, just don’t bother collecting that money so you can withdraw it after you reach $5. It will take you more than a month and it’s just not worth it. Instead, spend it on advertising. When the bucks come in, roll ‘em out. It’s your safest bet., and let’s face it – you can get some decent traffic off it.
It’s been sometime since I’ve started to run Project Wonderful ads on ROCKFUSE. I make more than $0.04 usually per day, sometimes, as high as $0.12 – but nothing more. And that is off two 125×125 ad spots, above the fold, in my sidebar. If my math is right, I’ll make around a little over 1 dollar on average per month – which doesn’t even come close to the value of one of my 125×125 ad slots.
The whole reason for me to run them is to re-use that money in advertising, which is what I’m doing right now. When I make a cent, I spend it on advertising.
The bottom line: Great tool for advertisers, not too great for publishers.
On a general stance, do you think the advertising efforts in Project Wonderful is in vain?
PS: By the way, it’s Darren’s birthday today. Just thought that you guys might be interested in asking for a treat from the problogger himself! Happy birthday Darren.
You’re dead on tip#3 I started out with $0 as min bid on one of my log traffic blog and they were snatched up in no time. So I up the price to $.20 and the advertisers dropped really fast. After a week of the ugly blank 125×125 ad on my site I dropped my price to $0 min again and the advertisers flocked back… and here’s the kicker, they end up bidding each other to $.25 cents lol
I’m glad that you seconded me on that. And yeap.. It is funny by the way..
I’ve been seeing websites carrying the project wonderful ads. I just don’t know if it’s worth the try. Do you recomment this? How much have you earned? Thanks
[...] advertisers rather than publishers. If you’re interested, I’d quote an article from my blog – "5 tips to get the most out of Project Wonderful advertising" __________________ ROCKFUSE – Helping Bloggers Stand-out! Bloggers! Sign up now and earn [...]
Thanks for the conclusion. It seems better to act as advertiser since the price is so low. But if you also run as publisher you will have a free advertisement by use the money from the paymnt into the form of advertisement.
It seems pretty futile as an advertiser to use Project Wonderful, but it is better than AdSense, where you simply can’t get that money out if you make it. Using the collected money on advertising it’s pretty good idea (which you can’t do on AdSense).
Personally I placed a minimum bid on my boxes, up to 2 cents. I don’t get as many advertisers, but the boxes keep filled up and there’s no free advertising any more. I am contemplating on testing out a bit higher rate though.
Just FYI/Update: The minimum payout is now $10. And you have to start an account wtih $5. Even if you just want to have advertising on your blog.
I agree with the zero bid. I see people with $1 or $.20 minimums and they never have any ads. Better to make something than nothing I say. Plus, you have control over the ads you allow in, I like that.
Hi,
The income will certainly vary accoring to the kind of website, one’s creativity and the site’s position in terms of search engines.
I believe that with time I’ll be making more money from advertising.
Best regards,
José
@Bella — you DO NOT need a minimum account balance to put advertising on your site. I posted a banner ad on my web application (http://www.rezurezu.com — shameless plug) with $0 balance.
(Of course, since I wanted to advertise on other sites, I now have a balance. But, still…)