When you take a folded newspaper, what do you see first, even before unfolding? Everything that is visible even before the newspaper is unfolded is called “above the fold”. As for the whole purpose of it, something above the fold in the newspaper is to persuade the frequent browser to buy the paper. How many times have you bought the newspaper just looking at the headline? I have to admit. Above the fold marketing, if exploited right, can be really powerful for newspapers and blogs alike. Newspapers, virtually run on above the fold advertising.

So how can we apply the same thing to a blog?